QR Codes: The Future of Marketing

Make room for the next big thing – QR codes. What’s a QR code? It’s essentially a wacky looking, matrix barcode users scan with a camera-enabled smart phone. Scanning the Quick Response code connects the user to a mobile-optimized web page, video or photographs or activates functions such as email, SMS and IM. The free codes are simple to produce, distribute and display.

QR codes, also known as Quick Response codes, were invented in 1994 by a Toyota subsidiary, Denson-Wave สร้าง qr code. Quick Response codes are well known in Japan and South Korea. Recently, QR codes have created a buzz among US marketing specialists. In the US, well known companies such as Macy’s, Best Buy and Post Cereals use them to enhance their marketing campaigns.

The Nielsen Company forecasts, by the end of 2011, more than half of all US citizens will own a phone capable of scanning QR codes. The user just needs to add a phone app. Quick Response codes are appearing in major print publications, on buildings and storefronts. In the US, the demystification of QR codes has a ways to go but it won’t be too long before they’re immediately recognized, understood and scanned by US consumers of all ages, shapes and sizes.

Ways Your Business can Take Advantage of Quick Response Codes

Savvy marketers use Quick Response codes to drive customers to a specific web page. Simply placing a code in a print add is not enough. Grab the consumers’ attention with an enticing call-to-action statement placed next to the Quick Response code. For example “scan for a great offer” or “scan to win a prize.” Don’t harm your brand with a disappointing offer or prize. If you do it right they’ll eagerly come back to your website. Something to think about: Why should the audience take the time to scan my code?

Americans like freebies. Entice consumers to complete your mobile-friendly survey with giveaways. What’s the objective? With their permission, gather their email addresses for additional marketing messages. Surveys can lead to sales.

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